Branding Techniques

Pad Printing

Pad Printing

Pad printing is a highly versatile technique that allows logos to be printed on curved, irregular or small surfaces. It is ideal for keyrings, pens, gadgets and plastic promotional items.

  • Advantages: Cost‑effective, fast and suitable for almost any shape.
  • Disadvantages: Not recommended for very large designs or those with many colours.
Screen Printing

Screen Printing

Screen printing is the most widely used technique for textiles. It offers intense colours, great durability and a professional finish. Perfect for T‑shirts, bags, backpacks and corporate apparel.

  • Advantages: Solid colours, high resistance and excellent value for money.
  • Disadvantages: Not ideal for photographs or gradients.
Laser Engraving

Laser Engraving

Laser engraving provides an elegant and permanent finish on metal, wood or glass. It is perfect for metal USB drives, tumblers, tools and premium items.

  • Advantages: Extremely durable with a professional finish.
  • Disadvantages: Does not allow colour.
Embossing

Embossing

Embossing presses the logo onto leather or PU leather, creating an elegant relief. Ideal for diaries, notebooks, folders and office accessories.

  • Advantages: Very elegant and long‑lasting.
  • Disadvantages: Does not allow colour.
Embroidery

Embroidery

Embroidery is the most premium technique for textile garments. It offers a high‑quality finish and outstanding durability. Perfect for polos, caps, jackets and uniforms.

  • Advantages: Very resistant and elegant.
  • Disadvantages: Not suitable for very small details.
Digital Printing

Digital Printing

Digital printing allows full‑colour images to be reproduced with great detail. Ideal for mugs, notebooks, rigid items and flat surfaces.

  • Advantages: Perfect for photographs and complex designs.
  • Disadvantages: Lower resistance compared to other techniques.
Doming

Doming / Resin Coating

Doming consists of applying a transparent resin layer over a printed design, creating a shiny 3D effect. Widely used for keyrings and badges.

  • Advantages: Premium and eye‑catching effect.
  • Disadvantages: Not suitable for curved surfaces.
Digital Transfer

Digital Transfer

Digital transfer allows full‑colour images to be applied to garments using heat. Ideal for short runs and complex designs.

  • Advantages: Perfect for photos and gradients.
  • Disadvantages: Lower durability than screen printing.
Screen Transfer

Screen Transfer

This technique combines the quality of screen printing with the versatility of transfer application. Ideal for technical garments or items that are difficult to print directly.

  • Advantages: High resistance and solid colours.
  • Disadvantages: Not suitable for photographs.
Sublimation

Sublimation

Sublimation allows full‑colour printing on coated surfaces or polyester textiles. The colour becomes part of the material, offering a flawless finish.

  • Advantages: Vibrant colours and maximum durability.
  • Disadvantages: Only works on polyester or specially coated surfaces.